Professor Nikki Cotterill is Professor in Continence Care at UWE Bristol and a member of Jude's Medical Advisory Panel. She is Director of Bristol Health Partners' Bladder and Bowel Confidence Health Integration Team and a Fellow of the Royal College of Nursing, the RCN's highest honour. Her current research includes PRIME, which explores continence promotion in community pharmacies, and VOICE, which is building a framework for better continence care in care homes. Her work centres on changing the narrative around continence care, empowering people to self-help and improving continence education and training.